Applications
PVR Cinemas selects Kronos’ workforce management solutions
MUMBAI: Film exhibitor PVR Cinemas has chosen workforce management solutions from Kronos Incorporated to manage its workforce.
As one of the largest cinema chains in India with 38 cinemas and 166 screens spread over 22 cities and a plan to grow to 300 screens, centralisation and workforce visibility was a key reason for choosing Kronos to keep pace with the company’s rapid growth.
PVR Cinemas selected time and attendance, absence management, and scheduling solutions from Kronos, in addition to InTouch time clocks and mobile applications for use by all 3,700 employees.
With Kronos, PVR Cinemas will move all workforce data collection to one system, which will enable improved visibility and control. Also, Kronos will help eliminate all paper-based manual processes leading to improved productivity and reduced costs. With Kronos, managers at the cinema will more effectively schedule employees and gain real-time visibility into their workforce and make quicker decisions to ensure better customer service.
Kronos mobile applications delivered as native applications on the Android, Blackberry, and iPhone/iPad platforms will further help managers manage their employees.
Kronos VP, GM international Dick Cahill said, “It is critical for entertainment companies to manage their workforce effectively to ensure prompt and delightful customer service. We’re pleased to be working with PVR Cinemas on a workforce management project that will help improve workforce productivity, ensure customer delight, and help PVR Cinemas’ vision to remain India’s most premium and preferred retail entertainment company.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
