MAM
FedEx launches new ad campaign
MUMBAI: Express transportation company FedEx Express, a subsidiary of FedEx, has launched a new ad campaign in India which places strong emphasis on being a trusted global brand when it comes to delivering solutions for all customer requirements.
The TVC of the new ad campaign, ‘Solutions Delivered‘, highlight the brand‘s ability to deliver a complete range of reliable shipping services to, from and within India.
The ads take inspiration from India‘s fascination with movies and music, leveraging humour to engage with customers. Designed to reflect how FedEx understands the requirements of the Indian market, the advertising campaign showcases two commercials that use a mix of Hindi and English.
FedEx Express Middle East, Indian Subcontinent and Africa MD marketing and communications Rakesh Shalia said, “At FedEx we go beyond delivering packages to provide solutions that bring joy-this is the essence of our latest ‘Solutions Delivered‘ advertising campaign. We offer solutions that matter to our customers and push ourselves to exceed their expectations. We serve the diverse needs of customers across the country through our robust domestic network, and unparalleled global connectivity with 31 weekly flights. At our core we are real people working to make a difference in the lives of real people-at home, at work, or on the move.”
One of the ads features an emerging rock group, “Shor bazaar”, and includes a full-length rock song created exclusively for FedEx. The film features a humorous situation that emerges when the band needs special merchandise to be delivered to their fans across India for an upcoming concert tour.
The other TVC features a character who is trying to save the world from a crashing asteroid. The character is depending on complicated solutions-when he could simply use FedEx.
The commercials were made under the creative leadership of Percept/H chief creative officer Ryan Menezes who said, “FedEx delivers hope, happiness and joy. We wanted the advertisements to do the same, and I believe we‘ve succeeded.”
The ads were directed by filmmaker Raj Kaushal. Prime Focus developed the computer graphics.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
