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KCCL selects Conax for content security solutions
MUMBAI: Kerala Communicators Cable (KCCL) has entered into a strategic alliance with Conax, the global provider of solutions for protecting multi-device digital content, for content security.
Conax will provide cost effective and flexible content security solutions to KCCL for enabling smooth digital migration and advanced service offerings.
Located on the Malabar Coast of south-west India, KCCL is an initiative of the cable TV operators in Kerala within the umbrella of the Cable Operators Association (COA). KCCL operators claim a representation of 70 per cent of cable TV services in the south-west Indian state with over 200 cable TV operators.
Conax said that it will guide the Kerala cable TV operators in navigating the new digital landscape, integrating new product offerings and obtaining secure distribution of both multi-device of premium content.
“With extensive experience in digitisation and the Indian pay-TV market, we are confident the partnership with security partner Conax will provide KCCL operators with a strong roadmap for the future,” said KCCL director Nassir Hassan Anwar. “Conax was chosen based on strong customer relations, highly flexible, proven solutions and the company’s commitment to the Indian market.”
With a need for higher security and a simple integration of future services and offerings, Conax products featured in the contract include Conax Contego. The Conax Contego solution will provide the KCCL operators with a stable system, technical expertise and responsibility for integration together with Conax-approved partners.
“Conax is proud to be selected as security partner by KCCL,” Conax president and CEO Morten Solbakken added. “The contract with KCCL is confirmation of Conax’ continued commitment to the digitisation and development the Indian broadcast industry and continued growth within the region. Conax continues to focus on India – a dynamic market providing vast opportunities.”
The partnership with Conax will enable KKCCL operators to reduce churn, overcome the challenges of digitisation and harness the opportunities provided by the new digital environment, the company said.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
