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Samsung launches interactive Smart TVs in India
MUMBAI: Samsung Electronics has announced the launch of interactive and intuitive Smart TV models – its flagship LED ES8000 and ES7500 series and the Plasma E8000 series in India.
The new offering from the electronic major aims at breaking the physical boundaries between the consumer and screen. Its new voice control, motion control, and face recognition commands advance the user experience. The new technology enables users to turn the TV on or off, activate selected apps or search for and select content in the web browser, all without touching the remote, the company said.
The smart television series from Samsung feature a built-in camera that recognises movement in the foreground and microphones that recognise voice. It also has Blu-ray home theatre system with Vacuum Tube Amplifier to enrich audio experience.
Samsung India VP and business head- audio visual business Raj Kumar Rishi said, “Samsung‘s global leadership in televisions has rested on our continued thrust on innovation and excellence. In India too, we have been the first to introduce the latest, innovative technology products such as LED TVs, 3D TVs and now 2012 Smart Television series.
“Samsung‘s 2012 TV and AV strategy rests on three pillars: smart interaction, smart content, and smart evolution, and our 2012 Smart television range exemplify the same. I am confident that the new Smart television range will help us create new segments and further fuel the growth of the flat panel television market in India.”
Samsung‘s Smart TVs also provide a faster Smart TV experience powered by a new dual-core processor. Its AllShare Play, the essential tie between Samsung‘s products, content and services allows content to be pushed or pulled, regardless of the user‘s location, from device to device and device to cloud for limitless sharing. AllShare Play enables consumers to push content manually to the cloud or pull the content directly from their Smart TV or other mobile devices.
Samsung has strengthened its Smart TV content experience through the introduction of new services. The services allow for easier content sharing among families across TVs and a number of connected personal devices.
The Samsung Smart televisions, including LED and plasma models are priced in the range between Rs 37,700 to Rs 273,000.
Rishi added, “Even as we work towards enhancing the Indian consumers‘ experience by introducing India relevant applications for Smart televisions, we are also introducing new LED television models that have been especially developed for India.”
Samsung has launched the EH Series of LED TV in the screen sizes between 26″ to 46″ across Series 4, 5 and 6. It is priced between Rs 24,000 to Rs 94,900.
It has also launched Blu ray home theatre systems, HT-E6750W and HT-E4550K. While the HT-E6750W is priced at Rs 51,990, the HT -E4550K is priced at Rs 31,990.
Samsung has also launched five DVD home theatre systems, which is available in the price range of Rs 9,690 to Rs 23,990
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
