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New Trai chairman Khullar says he faces “onerous responsibility”
NEW DELHI: The newly appointed Rahul Khullar, who took charge as Trai chairman today, said he faced an “onerous responsibility” in his new assignment as the government prepares to come out with a new telecom policy after a gap of 13 years.
Khullar, former commerce secretary who replaced J S Sarma who retired, expressed the hope that he “would be able to make a good job of it,” even as he refused to comment on his priorities.
He said he will fix his priorities after consulting with his colleagues. Khullar, who was due to retire in April next year after 38 years in civil service, will be in his new position till May 2015.
The appointment of Khullar, 59, comes at a time when India is moving towards cable television digitisation and some section of the stakeholders are wanting the deadline to extend beyond 30 June for the first phase in the four metros of Delhi, Mumbai, Kolkata and Chennai.
Khullar will also to facing the ire of telecom operators for the steep hike proposed by it in recommendations on spectrum auction for radio waves. The auction is to be undertaken before 31 August this year. The recommendation came in the wake of the 2 February Supreme Court order canceling 122 telecom licences issued in 2008.
Khullar had worked closely with then Finance Minister Manmohan Singh during 1991-1993 as his private secretary.
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Rahul Khullar set to take over as Trai chairman
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.






