Applications
OLX India launches iPad and iPhone app
MUMBAI: Olx.in, a free local classified site, has launched iPad and iPhone application.
OLX VP Mobile Simon Berger-Perrin said, “We are excited to release this new universal app to address the booming iPad market. iPad owners have now a great free app to buy and sell everything with OLX. The new app for iPad is even compliant with the iPad with retina display which makes viewing images of products posted on OLX absolutely clear and with no blurs or distortions.”
The company said that using the OLX iPad app makes it easy to post an ad in less than two minutes with the option of even uploading pictures, videos and description right from the device. Even searching is more convenient and relevant as buyers can search for ads in their locality or in a particular location using GPS to depict all the ads around them on a map.
Being a Universal app, users only need to download one app and it works on both iPhone or iPad. The advantage for the users who own an iPhone and an iPad is that they do not need to download two different apps. Even the updates for both iPhone and iPad apps happen at the same time which makes it a very convenient option for mobile users.
For users wanting to experience OLX on other phones, there are also options to download the OLX Mobile app on Android, Windows, Blackberry and Nokia mobile operating systems.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
