MAM
Sunil Kumar calls it a day at DDB Mudra Digital
MUMBAI: DDB Mudra Digital media head Sunil Kumar has decided to move on from the agency and has put in his papers.
After spending almost two years at DDB Mudra Digital, Kumar is currently serving his notice period.
Kumar’s profile at the agency included media planning and strategisng. He joined DDB Mudra Digital in August, 2010.
A media professional with more than 15 years of experience across print, radio and internet, Kumar was earlier employed with marketing agency EBS Worldwide as business head from November 2008 to January 2010. He was instrumental in setting up the digital arm of the business.
At the start of his career, Kumar has worked with companies like Mediaturf Worldwide and The Hindu. He was involved in devising national sales packages, MIS and national activations for the radio station during his stint with Radio Mirchi in has capacity as senior manager.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
