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Tata Elxsi creates visual effects for Arjun – The Warrior Prince
MUMBAI: Visual Computing Labs (VCL), a division of Tata Elxsi and a leading player in the animation and visual effects space, has associated with Walt Disney Pictures and UTV Motion Pictures’ animation film Arjun – The Warrior Prince, scheduled to release on 25 May.
VCL created all visual aspects of the film and provided all facets of animation production. It leveraged cutting-edge technologies to enhance the complete look and feel of the animated film. The project was completed in the time frame of 14 months with 70-80 artistes working on the creative as well as technical aspects.
VCL COO S Nagarajan said, “We are proud to be associated with UTV Motion Pictures for this very special and interesting project. This project has given us another opportunity to showcase our expertise in the VFX and animation space to a much wider range of audiences in India and globally. We are confident that we have been able to produce content that will provide viewers a world-class experience that matches international standards.”
The animated mythological action film is the untold story of Arjun, hero of the Mahabharata. A precocious talent plunged from boyhood and innocence into a murky world of deceit and betrayal, coming of age to become the most powerful warrior of his time. Spanning the dusty plains of Hastinapur to the icy peaks of the Himalayas, Arjun – The Warrior Prince is the story of a man discovering what it takes to be a hero.
Talking about the release of Arjun-The Warrior Prince, VCL, creative director Pankaj Khandpur said, “As the movie is about Arjun coming of age as the warrior prince, a lot of our effort went into conceptualising and planning around each frame and character. I am sure this movie would appeal to a wider audience, who would be able to relate to the story and characters.”
The film required the use of large-scale sets, massive backdrops and close to 20 primary and around 100 secondary characters keeping in mind its ambitious nature and look. VCL used software such as Maya, Renderman, Massive (for crowd multiplication) and fume effects (for fire sequences) to achieve the desired result.
Shots of real actors engaged in a sequence depicting war, fighting and racing were taken as referrals and replicated in animated versions to get a real-life look and feel to the scenes. In addition, each frame was also executed with attention to detail, to showcase the location and surrounding.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
