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Reliance Home Video, Namco Bandai to release movie based games
Mumbai: Reliance Home Video and Games, a Reliance Anil Dhirubhai Ambani Group company, has tied up with a Japanese game developer, Namco Bandai, to distribute and promote movie based games in India.
As per the deal, the two companies will first launch a game based on ‘Madagascar 3 – Europe‘s Most Wanted‘.
It will launch around the release of the movie in India, and will be available on both, PS3 and Xbox 360. It will allow the gamers to travel across Europe and also enable them to play as one of their favourite Madagascar characters in a combination of action, adventure, and circus party.
Reliance Home Video and Games operates in the toys and games licensing and merchandising industry.
Reliance Home Video and Games COO Sweta Agnihotri said, “We are happy to have Namco Bandai on board with us for their movie based games. Namco Bandai is a leading player in the gaming industry, with a diverse portfolio, since a long time. With this alliance we are looking forward to working with them and bring to India the best of games across categories.”
Namco Bandai general manager Kelvin Seah added, “We are happy to be associated with Reliance Home Video and Games in India. The company has a very strong distribution network in India and we hope to continue this association in the future.”
Madagascar 3 – Europe‘s Most Wanted will be available at bookstores like Landmark, Crossword and e-commerce portals like Flipkart, amongst others.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
