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Lazycounty.com to offer free online entertainment content
MUMBAI: LazyCounty.com, a free online entertainment content provider has launched. It offers social networking, online communications and entertainment which encompass a TV, radio and a games station at one platform.
LazyCounty.com allows users to create their own radio channel and earn some money while at it. Positioned as India’s first and only free of cost digital TV showcasing over thousands of national and international TV channels apart from thousands of radio stations, and games (both national and international), LazyCounty.com aims to take it to another level with the mobile interface which is accessible through any mobile device in the world enabled with basic GPRS connectivity.
The core idea was based on one observation that individuals are basically too lazy to look for different websites to cater to our tastes in music, television or essentially any other form of entertainment. The Social Broadcast channel allows a user to simply register and broadcast himself on his very own channel, whether a lecturer to his students across the globe or a CEO to his employees across offices. LazyCounty.com aims to connect entertainment and friends from the world over through one single window. Now a user can view and share unlimited music, movies, shows, concerts, lectures, conversations etc for free of cost.
Lazycounty.com CEO Ankur Sachdeva said, “We are glad to introduce a platform where a billion mobile internet users (GSM/CDMA) across the world apart from 381.40 million in India can combine the power of mobility with that of digital TV, Radio and Games. By reaching out to maximum users, we wish to verify the potential of the unlimited range of entertainment provided by this portal in the Indian market. We are aiming at entertaining at least over 100 million subscribers over the next 2 years.”
LazyCounty.com also offers an application called ‘Hear Me Out’. This setting allows a user to create their own radio station by uploading audio tracks of their choice.
One can also Live Chat with friends while sports teams battle it out, comment on an international movie and share reviews on the go, enjoy a few hours daily with ones own radio station and connect with friends all over the world. With over 100 million users being able to access chat from any mobile device, Lazy Messenger (LM) is all set to give IM Services a run for their money within the next two years.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
