MAM
Suzuki launches Hayate campaign featuring Salman Khan
MUMBAI: Suzuki Motorcycle India (SMIPL), a subsidiary of two-wheeler manufacturer Suzuki Motor Corp, has launched the ad campaign for its recently launched mass segment motorcycle – the Hayate.
The campaign features the company‘s first brand ambassador Salman Khan. It has been ideated and executed by creative agency RK Swamy BBDO. The campaign is aided by the tagline ‘Suzuki Hayate, yun hi nahi chalate!‘ which translates to ‘Suzuki Hayate – there‘s always a reason to ride it.‘
The campaign is targeted towards the population in rural and semi-urban peripheries. It will use all mediums including television, cinema, radio, and print.
As part of the TVC, a police constable is shown informing his senior that a prisoner has run away. Khan enters the scene in a style reminiscent of his Dabanggg character (Chulbul Pandey) and says that he would use his new Hayate to catch the criminal and in the process highlights the benefits of the motorcycle. The campaign would be featured on general entertainment, movie, news, and regional language channels. The TVC will be also aired during Indian Idol Season 6, Salman Khan Movie Festival on UTV Movies and on Zee News.
SMIPL national head – marketing Anu Anamik said, “Hayate is a stylish, high performance, affordable, fuel efficient and easy to maintain motorcycle designed for daily commuters. Our brand ambassador Salman Khan is a passionate biker and a discerning brand endorser. This new association derives a strong connection between the Suzuki two-wheeler brand and the different segments that our expanding range of products is addressing. Salman Khan‘s national, cross-market, cross-segment appeal combines well with the Company‘s brand theme of Apna Way of Life.”
RK Swamy BBDO senior partner Sunil Kukreti added, “We wanted to play along Salman‘s well-embedded imagery to build an instant connect with the audience. We wanted all these attributes and brand imageries to be well communicated through this campaign featuring our brand ambassador, Salman Khan. His appeal cuts across segments and blends well with Suzuki‘s mass appeal, thereby connecting directly with our target audience.”
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
