MAM
Neemrana Hotels hires Internet Moguls for search engine optimsation
MUMBAI: Neemrana chain of Hotels has brought on board digital marketing agency Internet Moguls to handle its search engine optimisation.
The agency will work towards helping the hotel chain improve its presence on the first page of Google‘s search engine result page (SERP) when prospective guests from across the world search for an experiential vacation or a stay in India.
In an official statement, the agency revealed that it came out as the preferred choice for Neemrana owing to its 360 degree digital marketing solutions for hotels and that the fact that Internet Moguls is owned and managed by a person who himself is a hotelier. The agency already manages digital marketing for over 150 hotels across the globe brands like Radisson, Starwood Hotels, The Lalit Hotels and The Park Hotels.
Neemrana has positioned itself as the ‘non-hotel’ hotels catering to travelers and guests who prefer an experiential holiday over the traditional concept of contemporary luxury and technology driven hospitality. Through its association with Internet Moguls, the chain of hotels hopes to tap into the ever increasing online traffic which can be directed to Neemrana‘s website through organic searches.
Internet Moguls CEO Avijit Arya said, “The unique brand positioning certainly adds to the challenges of search engine optimization but we are excited about the prospects and are geared up for challenges.”
Neemrana Hotels co-chairman Francis Wacziarg said, “Neemrana has worked concertedly towards creating another niche whereby the experiencing of history and its architectural treasures has now become a part of the Indian tourism repertoire. That too from ruins – turning India‘s waste into its assets. Through our tie-up with Internet Moguls, we hope to reach out to new markets and potential clients that would enjoy discovering more of real India across our 27 properties.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
