MAM
Disney rolls out ‘Back to school’ range featuring popular characters
MUMBAI: Disney Consumer Products India, the consumer products division of Walt Disney India, has launched its back to school range featuring popular Disney characters such as Mickey and Friends, Disney Princess, Disney.Pixar Cars and Winnie the Pooh.
The range includes stationery products, backpacks, lunch boxes, water bottles and much more with prices ranging from Rs 10 to Rs 1599.
The backpacks and trolley bags range is priced between Rs 599 to Rs 1599 while school stationery price range starts from Rs 10 with the upper range being Rs 499. For lunch boxes and water bottles, the price range is between Rs 89 to Rs 569.
To engage kids, Disney is organising interactive activities across key retail stores for kids and families to come and participate. The activities include art and craft workshops, storytelling session and fun games for kids.
“Getting ready for the new school year can sometimes be a task for parents. We, at Disney understand this and strive to make going back to school a memorable experience for kids and parents alike,” said The Walt Disney Company India executive director Licensing Siddharth Taparia.
The products will be available across all the leading retail outlets including – Reliance Time Out, Easy Day, Lifestyle, Crossword, and Star Bazaar. The products will also be available online at shopatdisney.in.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
