MAM
LIM’s CEO Natrajan and COO Subramanian to jointly launch TMC Corp
MUMBAI: After quitting, Lintas Initiative Media‘s CEO Sudha Natrajan and COO Raghav Subramanian are together launching The Media Café (TMC) Corporation in the media entertainment space.
TMC will start with the Gurgaon office in mid-August and expand to other parts of the country later.
The new entity will constitute of The Media Consultants: A strategic consultancy offering; The Media Consumer: Research offering on both media and consumer; The Media Calibrators: Applying brand/business analytics; and The Media Content: Merging brand messaging and content.
Having a combined experience of more than 40 years in the media industry, the two founding directors believe that the industry has a strong sense of community without a sense of belonging.
Natrajan said, “After 20 years of working in a tight system, it’s a great feeling to break free, and evolve afresh. We’re so excited to
launch our own company, which involves both work and play. We’re both extremely grounded, simple people, who form tight bonds with everyone we interact with. We want to deliver a realism that forms a halo over all our offerings.”
Subramanian added, “It has been a long wait after various stints. This just feels right. TMC is here and will bind the industry in more than a couple of ways. Sudha is someone I have known for a while now and what can be a better combination. We complement each other well; this is a new start not just for us, but also for a lot of people around us.”
Natrajan has over 20 years of brand marketing, client servicing and media management experience. At LMG she has worked with clients like Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas and Naukri.com.
Subramanian had joined LIM in December 2011. Prior to LIM, he was with Starcom MediaVest Group. He has over 20 years of experience in the business of media, consulting, analytics and research.
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Natrajan & Subramanian quit LIM, Manas Mishra joins as prez
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
