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Verimatrix to provide revenue security for You Scod18’s digital cable service
MUMBAI: Multi-system operator You Scod18, a joint venture between You Telecom and Cable India, has selected Verimatrix Video Content Authority System (VCAS) architecture to provide revenue security for its new digital cable service.
You Broadband India and cable operators in Mumbai selected VCAS 3 to fuel its analog-to-digital transition due to its ability to combine all required conditional access system (CAS) functionality together with the interactivity of an IP-based network via a single robust security solution.
You Scod18‘s new digital cable service offers subscribers access to more than 200 channels, including regional channels and local movie channels, and the MSO plans to add video-on-demand (VoD) services in the near future.
The Verimatrix cardless security solution is able to secure live and interactive content delivery via a single security head-end, reducing Opex and Capex as the operator expands its services.
“We evaluated several CAS vendors and ultimately chose to partner with Verimatrix because of its ability to provide us with a true, integrated multi-screen platform. We believe that partnering with Verimatrix will result in many unique benefits, including enhanced revenue security and the flexibility to easily develop and deploy new multi-screen services,” says You Scod18 director N K Rouse.
For the initial rollout, VCAS for DVB was deployed over You Scod18‘s existing hybrid fiber coax (HFC) network using the Digital Video Broadcasting (DVB) standards-based technology for broadcast distribution.
The solution was deployed in Simulcrypt mode, which allows You Scod18 to deploy VCAS for DVB where new services are introduced, but enables the legacy CAS to operate in parallel, serving subscribers who chose not to upgrade immediately.
“The digitalisation of cable TV networks in India presents operators with challenges and opportunities like never before in the history of television in India. We feel that revenue security is at the core of this transition, and we are delighted to have partnered with You Scod18 to fuel their digitalisation efforts,” said Verimatrix chief sales and marketing officer Steve Oetegenn.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
