Applications
Airtel Digital TV launches SVoD channel Superhitz with UTV
MUMBAI: Airtel Digital TV, in association with UTV Motion Pictures, has launched a subscription video-on-demand (SVoD) channel Superhitz.
Disney UTV Studios will be the first studio in the country to partner with a DTH player to create an SVOD channel dedicated entirely to UTV content.
“Bollywood and cricket are two prized obsessions among Indians. Bollywood movies on a digital platform, is fast embracing the subscription based video on-demand (SVoD) mode. UTV has produced some of the best titles in the last decade. Airtel‘s association with UTV Motion Pictures is a testimony of our joint commitment to bringing world class innovation and services for our valued customers,” added Bharti Airtel CEO – DTH & Media Shashi Arora.
Airtel Digital TV subscribers can access the channel for Rs 31 per month.
The channel will showcase a selection of films produced by UTV Motion Pictures as well as titles acquired by UTV‘s broadcast network.
“It has been our continuous endeavor to create maximum access points for the consumer with our content. Our association with Airtel on this subscription channel is another step in the direction of providing quality entertainment to our viewers across platforms. Our popular catalogue of movies will be presented at an affordable price on one of the most popular DTH platforms in the country” said Disney UTV executive director, syndication, international distribution and Disney Media Distribution- Studios Amrita Pandey.
The bouquet includes films like Dev.D, Kaminey, Wake Up Sid, A Wednesday, Fashion, Jodhaa Akbar, Life in A Metro, Raaz, Murder, Ghulam, Zakhm and Dil Chahta Hai among others.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
