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TransGaming to deliver GameTree TV to IPTV service provider in Asia
MUMBAI: TransGaming, a video game portability technology provider, has revealed that it has signed an agreement to deliver GameTree TV to an undisclosed IPTV service provider based in Asia.
The service provider claims that GameTree TV, a premier on-demand video games platform for Smart TV, dominates a market of some eight million households in the burgeoning Asia Pacific marketplace.
The details of this agreement will be announced within the next 90 days. GameTree TV is scheduled to tentatively launch with the IPTV service provider by the fall of 2012.
TransGaming now has a series of plays in the Indo-Pacific/Asia Pacific Regions in order to exploit this massive growth opportunity.
“TransGaming continues to sign new service provider deals across the world which is a demonstration of the world-class high quality and compelling games solution we have created with GameTree TV,” commented TransGaming CEO & President Vikas Gupta. “The Asia-Pacific marketplace is going to outpace the rest of the world in terms of IPTV adoption and TransGaming is at the forefront. We expect to bring this solution to market and then work with other industry leaders until we stand as the dominant content provider to operators throughout the region.”
The opportunity for future growth is tremendous as the Asia-Pacific region is expected to lead the world in IPTV subscriber growth. The market is expected to reach 550 million subscribers by 2017, according to an April 2012 research report by Global Industry Analysts.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
