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Turner targets mobile phone users with ZengaTV tie-up
NEW DELHI: ZengaTV, India’s leading mobile TV service provider, has entered into a strategic partnership with Turner Broadcasting System which will allow its users to access channels like CNN, Pogo and Cartoon Network free on their mobile phones.
The channels will provide the content to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry and viewers.
Commenting on the partnership, ZengaTV CEO Shabir Momiin said, “In line with our expansion strategy, we are absolutely delighted to partner with Turner Broadcasting System. As a premier broadcaster of CNN, Pogo and Cartoon Network, Turner Broadcasting can take full advantage of Zenga mobile TV network to deliver audiences the most comprehensive catalogue of cartoon channels and international news on mobile devices. With Tuner’s content going live on ZengaTV, I am sure we will reach out to larger audiences including children.”
India has over 900 million mobile subscribers and 13.7 million broadband subscribers. “We are rapidly becoming a digitally connected nation. Mobile TV is an exciting way to leverage technology and create an additional touch point, bringing kids and families closer to the universally popular stories in one of the largest and fastest growing mobile markets in the world,” Momiin added.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
