Hindi
‘Maximum’ disaster at BO
MUMBAI: Maximum, the film lacking on all counts from face value to content, became a disaster at the box office. The film managed to collect just about Rs 13 million over its opening weekend and its run may be curtailed today onwards for want of patrons.
Teri Meri Kahaani remained poor at the box office and will fall far short of its high price of Rs 480 million for its domestic theatrical, satellite and audio rights; a grossly bad bargain for Wave Pictures. All the recovery that the film could muster pre-release was of Rs 40 million from audio rights and sale of two small circuits. The film has collected Rs 234.5 million in its first week with second weekend adding another Rs 35 million. The projected loss is over 50 per cent of investment as the prospects of decent recovery from the satellite rights have dwindled greatly.
Gangs of Wasseypur has found its audience in some adventurous and curious few as it collected Rs 171 million in its first week; the curiosity tapered as the second weekend ended with figures of Rs 38 million.
Ferrari KI Sawaari, which had collected Rs 177 million in its first week, added Rs 63 million in week two to take its total to Rs 241 million.
Shanghai managed to collect only Rs 4 million in its third week, taking its tally to Rs 234 million.
Rowdy Rathore maintained steady collections; with a figure of Rs 35.5 million in its fourth week, the film has so far collected Rs 1.34 billion.
Vicky Donor collected Rs 1.1 million in its 10th week. Its net at the box office stands at Rs 419.5 million.
Hindi
Edstead unveils ambitious H1 2026 content slate
New originals feature Adarsh Gourav in Northeast docu-series, Aditi Kotak in Next Class, and Adil Hussain in Stories of India.
MUMBAI: Edstead just dropped a content menu so rich it could make even the pickiest viewer say “encore” because when storytelling meets substance, the binge becomes inevitable. The fast-rising Mumbai-based studio, founded by Shekhar Bhattacharjee, today revealed its H1 2026 slate, a bold expansion of premium non-fiction that blends cultural depth, innovation, and legacy into cinematic factual narratives. The lineup cements Edstead’s niche at the crossroads of authenticity and global appeal, delivering research-driven stories that stay rooted in the Indian experience while aiming for wider resonance.
Headlining the fresh originals:
- An untitled docu-series starring Bollywood actor Adarsh Gourav, who journeys through Northeast India to spotlight living cultural traditions, indigenous voices, music, oral histories, and everyday resilience. Presented by Air India Express, with Dentsu Sports and Entertainment as integration partner.
- Next Class, an eight-episode impact series fronted by entrepreneur and former Miss India Aditi Kotak, decoding career pathways, emerging fields, and real-world outcomes through leading institutions and forward-thinking disciplines.
- Stories of India with Adil Hussain, India’s first weekly OTT series dedicated to social impact, profiling organisations driving meaningful change and connecting purpose with tangible results.
- Toast to Tomorrow, exploring how leading alcohol brands craft immersive, culture-led experiences that celebrate regional identities and redefine legacy.
- No Cap Abroad – UAE Edition, following Indian students through their first week at UAE colleges—navigating homesickness, culture shock, and independence in a heartfelt coming-of-age tale.
Edstead is also returning with expanded seasons of breakout hits, The Future School (progressive Indian education), Molecules of Hope (healthcare innovation), and Great Indian Residential Schools.
Edstead founder Shekhar Bhattacharjee said, “At Edstead, we are focused on building narratives that carry depth, context, and long-term relevance. Every project begins with research and a clear purpose… Our ambition is to create globally competitive factual content from India that remains culturally grounded while shaping conversations, inspiring trust, and contributing to the growing culture economy.”
From education and healthcare to enterprise and cultural revival, the slate reflects Edstead’s full-stack approach developing original IPs and guiding them through a robust distribution network spanning digital, OTT, and broadcast. In a content world chasing quick trends, Edstead is quietly betting on stories built to last, ones that don’t just entertain, but linger long after the credits roll.
