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BSkyB offers on-demand content on Android via Sky Go
MUMBAI: UK pay TV service provider BSkyB has announced that Sky customers, with compatible Android devices, can now enjoy content from Sky on-demand through Sky Go. A selection of catch-up content from Sky Movies, Sky 1, Sky Atlantic, Sky Living and Sky Arts 1 will now be available through Sky Go on all compatible Android devices.
Sky Go brings together online and mobile TV in a simple service for Sky TV customers at no extra cost. Available on PC, Mac, iPad, iPhone, iPod touch, selected Android smartphones and Xbox 360, Sky Go allows subscribers to watch content in line with their subscription while on the move in the UK and Ireland through a 3G or WiFi connection.
Each Sky home is entitled to register up to two devices, through which they can access live channels and, selected on-demand content.
As part of the latest update to the Android app, new features include: VOD Movies, and Sky Entertainment channels Content from Sky 1, Sky Atlantic, Sky Living and Sky Arts 1.
Additionally, Sky Go customers can now view their Sky package and bill from within Sky Go by a direct link to the customer service pages.
By the end of this month an additional update to Sky Go will support the Android operating system Ice Cream Sandwich on compatible devices, as well as new devices including the Samsung Galaxy Note and Galaxy Nexus.
Sky Go product director Holly Knill commented, “With the huge and ever-growing popularity of Android devices in the UK it‘s fantastic to make on-demand content from Sky Movies and Sky Entertainment available to Sky customers for the first time.
“This update means customers can enjoy some of the most popular shows such as Sky Atlantic‘s Mad Men, Veep and hundreds of the latest Hollywood blockbusters, whenever suits them. We hope this update to the service offers extra flexibility to Android users and the new option of on-demand viewing makes a richer experience for all Sky customers across all platforms.”
The Sky Go Android app, which launched in February on a selection of Android smartphones, offers eight sports channels including Eurosport. Sky Movies customers can enjoy 11 Sky Movies channels, as well as hundreds of movies on-demand including Rio and X-Men: First Class.
Beyond Android mobile devices, on-demand content from a range of channels is also available on Sky Go for PC, laptops, Xbox and iOS devices.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
