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ECS, OH TV to offer broadcast solutions in Africa

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MUMBAI: ECS European Communication Services and OH TV have joined forces to offer the African broadcast market joint solutions providing broadcast and IPTV access to the African continent and around the world.


Together the companies are providing both a turn-key satellite broadcast service across Africa and an IPTV service via OH BoX‘s IPTV Platform for the UK, European and international markets.


Taking advantage of emerging technology opportunities in both regular broadcast and new media IPTV, ECS and OH TV are supplying a two for one service.


Africa-based broadcasters and Africa-centric content channel operators seeking to increase their audience size can utilise a strategically located satellite over Africa, full downlink facilities in the UK and complete access to OH BoX’s IPTV platform to extend their distribution over all of Africa and add their content to OH BoX‘s IPTV service reaching Europe and across the globe.


“Our advanced service offers local and regional broadcasters in Africa a new opportunity for covering all Africa and growing internationally. We can bring them to various cable head ends around the continent, UK, Europe and US. Working closely with OHBoX‘s IPTV Platform, the channels will be available on laptops, tablets, smartphones and computers around the world,” stated ECS CEO Eran Avni.


“The keys to our turn-key solution are the top edge technologies we use to compress and distribute content that enable our partnership to bring excellent pricing to the market. This is the ECS edge.”


OHTV CEO Akin Salami commented, “The promise of Africa is here. OH TV‘s cooperation with ECS is a step forward to bringing the continent‘s culture and entertainment to the international Black Diaspora. This partnership will offer broadcasters the most cost effective way of creating a global TV channel. All channels on OH Box‘s IPTV platform are ‘App ready’ giving them a competitive edge when compared to other international channels.”

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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

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INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

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“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

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The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

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