MAM
Grey bags Muthoot’s creative biz
MUMBAI: Grey Worldwide has won the creative mandate of Muthoot Group following a multi-agency pitch held in Delhi and subsequently in Cochin.
The business will be handled out of agency‘s Delhi office, with Grey‘s Bangalore office also playing a key role for the South Market.
The Muthoot Group has gold loan business, financial Services, securities and a host of allied interests. Grey has been mandated to handle all of these. Having established itself in the South, the Muthoot Group is now seeking to enter and consolidate its presence in the North, West and East markets.
Grey Delhi VP and branch head Dip Sengupta said, “It‘s a great win ! From the very first meetings with the Muthoot Group, we were moved by the ethics and value systems that drive this great brand. Our task is to help make the brand iconic.”
“It was great to be a part of such a diverse pitch and of course to win it eventually! It takes a lot to identify a powerful brand idea and to make it relevant for Muthoot‘s diverse markets. It was a great challenge and we look forward to this partnership,” Grey Bangalore, VP and branch head Hari Krishnan added.
MAM
Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
