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MP & Silva forays into digital with Rightster partnership
MUMBAI: MP & Silva, a leading international media rights company, has selected Rightster, the video distribution and monetisation specialist, and Rightster Studios to help launch a range of new digital services using its betting and sports media rights, and provide enhanced digital solutions to its sports and broadcast clients.
MP & Silva football rights portfolio – currently providing over 10,000 hours of programming annually to over 500 broadcasters in over 200 countries – which includes Italian Serie A, English Premier League, Spanish La Liga, German Bundesliga, French Ligue 1, The FA Cup, The Football League, Major League Soccer (MLS) and Brazilian national league (Brasileir?o).
Rightster is a leading cloud-based video distribution and monetisation specialist that enables rights holders and producers, to gain full control and visibility over their video distribution, maximising their audience reach and revenues across all platforms and publishers from YouTube to the Mail Online.
The partnership with Rightster will include the creation and management of MP& Silva YouTube channels, integrated betting rights services for bookmakers, online video distribution to newspaper sites, and support to MP& Silva broadcast clients with live and video on demand streaming solutions.
Rightster also will provide bookmakers interested in the MP & Silva sports rights portfolio with a market leading online solution that will suit their evolving needs, especially for mobile and tablet devices.
MP & Silva aims to maintain its leadership position in the sports rights market through ongoing innovation and providing an even better service to its partners and clients. MP & Silva Group CEO Andrea Radrizzani said, “Part of our job is to look for innovative ways to increase the value of the rights we manage on behalf of sports federations and leagues. We believe that online audiences will continue to grow quickly and we need to provide sports fans with the best digital solutions.”
Rightster was selected as an exclusive partner because of its unique position to understand online video programming, distribution, monetisation, and audience development on online platforms, especially YouTube.
Rightster Founder and CEO Charlie Muirhead commented, “We’re very excited to support MP & Silva as it continues to lead the industry in digital sports content. Rightster makes the task of distributing, monetising, and promoting video content through YouTube – and other channels – more efficient. We look forward to working with MP & Silva to deliver enhanced end-to-end visibility and control of its content, enabling the business to attract more viewers and grow its audience online, while using our media sales expertise to improve monetisation and access new revenue streams.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
