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ZengaTV to stream Indo-SL matches on mobile phones
MUMBAI: Mobile TV service provider ZengaTV will provide exclusive mobile video streaming for the five ODIs and one T20 slated to start on 21 July in Sri Lanka.
Zenga has signed a contract with sports rights management agency Sporty Solutionz which has got the rights from Ten sports.
The rights also provide with the option of showing the highlights and the viewer can either watch the entire match or the summary. This feature of catching up on the match is available to the users for 30 days after the match is played.
ZengaTV CEO Shabir Momin said, “This is a proud moment for us to have got the exclusive rights to stream the live matches for the upcoming series. I am sure that cricket fans across India can now catch the action live and on the move. We will continue bringing more and more of interesting content to our users and keep the service as exciting as it can get.”
Sporty Solutionz CEO Ashish Chadha added, “Zenga is the pioneer in the mobile streaming space and am sure with their unique technology delivery platform LIVE streaming of the matches will be altogether a great experience for the Indian cricket fans.”
ZengaTV provides the flexibility to mobile TV viewers by streaming content to all of the major mobile phones and Web. Users will be able to watch the matches on their mobile devices simply by visiting Zenga’s mobile website m.zengatv.com.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
