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Videocon d2h to offer Asianet Movies
MUMBAI: Direct-to-home (DTH) player Videocon d2h has added Malayalam movie channel Asianet Movies on its platform. Launched on 15 July, it is the first 24 hours Malayalam movie channel.
Videocon d2h has also become the first DTH service provider to broadcast this channel.
Videocon d2h director Saurabh Dhoot said, “We continue to set new benchmarks in the DTH sector. We want to offer the whole gamut of channels and services empowering the consumer to opt for his choice of channels. As we did in the past, we will continue to strengthen and focus on our regional content offering.”
Videocon d2h CEO Anil Khera added, “We are happy to announce Asianet Movies as a valuable addition to our Malayalam content. We are currently offering the highest number of 375 channels and services on our platform which means more variety to choose from the list. We believe in delivering the best for our customers. In addition, we are also proud to be the first DTH player to broadcast this brand new offering. We are confident to achieve better penetration, through the exclusivity of the content in this era of compulsory digitization across the country.”
Apart from Asianet Movies, Videocon d2h is also adding ‘Jeevan‘ to its bouquet of Malayalam channels. Other Malayalam offerings on the DTH operator includes – Asianet, Asianet Plus, Mazhavil Manorama, Surya TV, Kiran TV, Manorama News, Kairali TV, Kairali WE, Amrita, DD Malayalam, Asianet News, Shalom Television, Indiavision and SVBC.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
