MAM
Walmart CodeHers, a hiring challenge for women coders, is back in association with Unstop
Mumbai: Unstop, the community engagement and hiring platform for students and graduates, is back with the third edition of the Walmart CodeHers hiring challenge. Set to be bigger and better than the last two editions, CodeHers 2024 will be India’s biggest hiring challenge conducted exclusively for women, providing them a golden opportunity to land their dream job. In the past two editions, Walmart CodeHers has provided female coders a chance to showcase their skills and make their way into a Fortune #1 Company.
Open to all female undergraduate and postgraduate students across India’s engineering colleges, CodeHers 2024 has 3 levels that participants must succeed in to become the ultimate winners. Level 1 will comprise an MCQ challenge while Level 2 will be a Coding challenge where shortlisted participants will present logical coding solutions to two problem statements. Participants who clear both Levels 1 and 2 will then be shortlisted for the final level, which will involve a profile verification and an interview process.
The top 15 students from each graduating batch (2024 and 2025) will receive a cash prize of INR 30,000. But that’s not all. The top coders from the 2025 graduating batch will be offered direct summer internship opportunities at Walmart Global Tech India in Chennai or Bangalore with a monthly stipend of Rs 1,00,000-1,10,000 lakh.
The top coders from the 2024 graduating batch will also be contacted for Pre Placement Interviews against relevant opportunities for Software roles at Walmart Global Tech India. For software engineers, the salary package ranges from Rs 18-21 lakhs with an Rs 2-3.5 lakh joining bonus and stock grants of up to Rs 2.5 lakhs.
Unstop founder and CEO Ankit Aggarwal, shared his thoughts. “10 lakh+ females are enrolled in Engineering & Tech courses in India as per the AISHE report. Walmart CodeHers gives this talented cohort a great opportunity to showcase their skills. Building on the success of the last two editions, India’s premier hiring challenge for females, CodeHers 2024 aims to be bigger and better. Together with Walmart, we are committed to fostering diversity and empowering female talent in the tech industry.”
The deadline for registrations for the contest is 18th February 2024. For more details, you can visit Unstop’s official website
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
