MAM
MPG loses Rajagopal, gets Kari on board
NEW DELHI: Media Planning Group‘s (MPG) outdoor arm, MPG Active has appointed Krishnamurthy Kari as its chief operating officer. Kari was earlier with Aircel as the head of Out-of-Home and activations.
He has nearly 15 years of experience in the field. At MPG Active Kari will be responsible for acquiring the network business for MPG Active and enhancing the existing roster of MPG network accounts and deliver an integrated solution to the clients‘ needs.
MPG Active has full service offices in Delhi, Mumbai, Bangalore, Kolkata, Punjab and Hyderabad, with a staff strength of more than 24 professionals. Some of its key clients are Capgemini, Hyundai, Skoda Motors, VLCC, Jabong.com, National Geographic, VIACOM 18, News 24, Cleartrip.com, fashinara.com, Quicker.com, BNP Paribas, Carlsberg, Smile Group, DBS, Fire Luxorand Puri Constructions.
At MPG, its VP – investments (West) Gautam Rajagopal has quit. MPG CEO Mohit Joshi confirmed both the people movements to indiantelevision.com.
Rajagopal had joined MPG in May 2011. Before this, he was with Beehive Communications as vice-president, media services for nearly four years.
Rajagopal has more than 17 years of experience. He has worked with Contract Advertising, Madison, Mediavision and Carat Media Services. In 2003, Rajagopal joined Starcom MediaVest Group as group head, broadcast investment. After two years, he moved to Mudra (Optimum Media Solutions), where he worked for the next two years, before joining Beehive Communications.
He has worked across various categories of brands such as HDFC Bank, Asian Paints, Parle, Bisleri, P&G, Heinz, Skoda, Bajaj and Cadbury.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
