MAM
SMG Digital introduces SocioAnalytics platform
Mumbai: SMG Digital, a Starcom MediaVest company, has launched a social media monitoring and engagement platform, SMG SocioAnalytics.
The product has been launched in association with Simplify360, a social media management infrastructure firm.
According to the agency, this marks a strong entry of Starcom MediaVest Group into the social media space.
The initiative is led by SMG Digital national director Arnab Mitra.
Mitra said, “Social media revolution is big. It has not only made people powerful by making everyone a publisher in the Media world; Social Media has also induced a habit of over sharing in people. This is forcing companies to completely change their view about marketing and branding. Advertising is getting replaced by engagement. This is a huge shift. We, at SMG, understand this very well and Socioanalytics is a proof of our serious efforts to serve clients with next generation solutions”.
Simplify360 CEO Bhupendra Khanal said, “We have a long working relationship with SMG and we are happy to make this happen.
SocioAnalytics is one answer to all the branding and marketing challenges for enterprises in the Social era. Powered with patent pending advanced Simplify360 analytics engine and big data infrastructure, SMG can now sell unmatched integrated marketing solution in the industry.”
Starcom MediaVest Group account director Sharon Aneja added, “In the social media space, Companies need to listen, understand and respond intelligently. They need to understand the customer intentions, create value with marketing campaigns, listen to real-time customer feedback and manage the customer aspirations. There comes SocioAnalytics. It helps by transforming social conversations into actionable intelligence, thus helping to devise social brand strategy to the tomorrow‘s leaders.”
Brands
Muthoot FinCorp names Arun Kumar COO & Harjit Singh Takkar chief distribution officer
Leadership hires to boost operations and widen pan-India reach
THIRUVANANTHPURAM: Muthoot FinCorp has strengthened its top deck with the appointment of Arun Kumar B as chief operating officer and Harjit Singh Takkar as chief distribution officer, sharpening its focus on scale, speed and service as it pushes into its next phase of growth.
The flagship financial services arm of the 138-year-old Muthoot Pappachan Group, popularly known as Muthoot Blue, is expanding both muscle and mindset. With more than 3,750 branches nationwide and its digital platform, the Muthoot FinCorp ONE app, the company is betting on tighter execution and wider reach to stay ahead in an increasingly competitive lending market.
Arun Kumar B steps in with nearly two decades of experience cutting across financial services, technology transformation and customer analytics. He previously worked with CreditAccess Grameen, where he led enterprise-wide technology and data strategy initiatives and played a pivotal role during a major merger in the microfinance space. His work spanned integrating operations and products while scaling lending and non-credit offerings such as insurance and pensions.
At Muthoot FinCorp, Arun will steer operational excellence and strategic growth initiatives, aligning teams and processes to deliver sharper efficiency across the business. A gold medallist from Anna University and a postgraduate from IIM Indore, he also holds certifications in design thinking, Blue Ocean Strategy and business analytics.
Harjit Singh Takkar takes on the newly created role of chief distribution officer, reporting directly to the chief executive officer. The position is designed to energise the company’s distribution engine and bring greater governance and agility across its branch network.
Takkar brings over 28 years of retail banking experience, having held senior leadership roles at IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank. Known for scaling branch networks and building high-performing teams, he combines distribution expertise with governance depth as a qualified company secretary with a master’s degree in finance and control.
In his new role, Takkar will oversee branch business and distribution channels, with a clear brief to expand reach, lift productivity and reinforce the company’s pan-India presence.
Commenting on the appointments, Muthoot FinCorp Ltd. chief executive officer Shaji Varghese, said the company continues to invest in leadership as it scales. “Our purpose is to improve the financial well-being of the common man. As we grow, strengthening leadership across key functions is important to ensure consistency in execution and customer experience,” he said.
With complementary strengths in operations and distribution now in place, Muthoot FinCorp appears set to move from steady expansion to sharper acceleration, backed by people, process and technology working in concert.
