Brands
BOB Financial Solutions Limited is now BOBCARD Limited
Mumbai: BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda, has unveiled its new corporate identity – BOBCARD Limited. The rebranding effort is enhanced by the unveiling of a dynamic logo, aligned with the impactful positioning statement “Credit Reimagined.”
Beyond a mere visual transformation, the rebranding of BOBCARD embodies a revitalised commitment to reimagine the country’s credit landscape with excellent credit solutions and customer-centric offerings. The new brand promise ” Credit Reimagined” is a conviction of a customer-centric, solution-driven assistance that assures service through innovation. It is a creative showcase of products and services that have been reimagined to suit the ever-changing needs and preferences of everyone across the length and breadth of the country.
Excited about the new brand journey, BOBCARD Limited MD & CEO Shailendra Singh states,” Today marks a pivotal moment in our journey as we unveil our refreshed brand identity. The strategic rebranding not only embodies adaptability but positions BOBCARD as a forward-thinking financial partner. At the heart of this transformation is our enduring commitment to elevate financial experiences and empower our community,” Singh added.
As BOBCARD embraces the future, particularly appealing to the younger demographic, the symbol becomes a manifestation of fundamental values—inspiring individuals to strive for financial excellence and capitalise on opportunities as they pursue prosperity. This emblem stands as a symbol of dependability in the financial panorama, a persistent commitment to reshaping possibilities.
This updated branding marks a pivotal stride for BOBCARD in aligning with modernity and ensuring relevance in the swiftly evolving financial terrain. The contemporary identity is designed to empower individuals from diverse demographics, offering them the tools to pursue their aspirations without the weight of financial worries.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
