MAM
Triton Communications appoints Renton D’Sousa as CEO
MUMBAI: Triton Communications has appointed Renton D‘Sousa as its chief executive officer.
This will be his additional responsibilities as he also serves the company as national director – creative and strategy. D‘Souza plans to carry out structural and functional changes at Triton.
This is the first time the agency will have a CEO. Earlier the responsibility was handled by Triton Communications director Munawar Syed and founder director Ali Merchant.
Syed said “We have always believed in nurturing our senior managers to think and perform as entrepreneurs. So when we felt it was time to give Triton that added impetus under a fresh, energetic leader, there was no question of looking outside. Renton was ready for the challenge to take Triton to its next level.”
Merchant added, “My partner Munawar Syed and I have been in the driver‘s seat for over 20 years at Triton. We felt that now it‘s time to get into the passenger‘s seat. And we could not think of anyone better that we trust than Renton D‘Sousa, our NCD for over 10 years.”
Talking about his new role D‘Sousa said, “It is an honour to be handed over the baton by two icons of Indian advertising. In keeping with the current spirit of the times, my aim is to make Triton, bigger and stronger. And all this faster. There are a lot of changes in the offing, structural as well as functional. With the sole objective to enhance our clients‘ brands and brand value. After all advertising is all about shifting market share. If you can do that for your client, you are doing your job”.
Prior to joining Triton over 10 years ago, Renton was the creative head of a few units at Lintas Mumbai.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
