MAM
Harshad Hardikar back at OgilvyOne for second innings
MUMBAI: Harshad Hardikar has returned to Ogilvy. He rejoins as senior vice president, ecommerce and CRM practice, OgilvyOne India. Hardikar‘s previous stint was at rediff.com where he spent a year handling Rediffshopping.
Before joining rediff.com, Hardikar was with OgilvyOne for four years as Mumbai head. He has over 15 years experience in CRM/loyalty that he garnered during his work years with Select Direct, iContract, ICICI Bank and OgilvyOne. He was responsible for the launch of India‘s first coalition loyalty programme called iMint (now Payback).
Hardikar said, “I am glad to be back at OgilvyOne. We are witnessing unprecedented growth for Ecommerce and ECRM in India. Our clients are actively looking for solutions to sell online as a cost efficient revenue stream. My mandate at OgilvyOne is to lead this practice nationally and manage our clients Ecommerce/CRM needs end to end.”
OgilvyOne India president Kunal Jeswani said, “The best service we can do for our clients is to bring in talent that can make a difference to their business. Harshad represents just that, the best available talent in CRM and Ecommerce. He understands the intricacies of digital relationship marketing and can use it to demonstrate a real impact on our clients businesses.”
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
