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Sony unveils 84-inch 4K TV model for US market
MUMBAI: Global electronics major Sony Electronics has announced its first TV capable of displaying 4K images. The new 84-inch set, model XBR-84X900, is equipped with a 4K (3840 x 2160) LCD panel that delivers an image four times the resolution of Full HD and creates an immersive viewing experience previously unavailable from a TV.
The new XBR 4KTV will arrive in Sony Stores and select retail locations in North America later this year.
“From Trinitron to HD, 3D and now 4K, Sony has led the way, innovating TV since 1968. This new model redefines what consumers should expect from their television‘s performance,” said Sony Electronics‘ TV Group VP Brian Siegel.
“Our professional division continues to see the migration toward 4K content creation with major film and broadcast productions. Armed with this knowledge and expertise, only Sony continues to push the television experience with innovation and immersive products.”
Incorporating proprietary upscaling technology including the 4K X-Reality PRO picture engine, the new TV is designed to ensure that every frame looks clear and crisp, with a 4K resolution regardless of the content source.
The 4K TV incorporates a 10 Unit Live Speaker system which is optimized for this large-sized screen. Drawing on Sony‘s storied sound signal-processing technology, these speakers envelop the viewer in virtual 5.1 surround sound.
The new TV also offers consumers to display on the large screen at 4K resolution by simply connecting a digital camera.
PlayStation 3 software such as PlayMemories Studio can be used to easily manage and playback photographs at 4K resolution.
The XBR 4K TV also has full network connectivity, allowing consumers control of their viewing experience via a tablet or smartphone with the downloadable Media Remote App.
With built-in WiFi they can access movies, TV shows, and online video and music through the Sony Entertainment Network suite of services including Music Unlimited, Video Unlimited, Netflix, Pandora, Yahoo! Broadcast Interactivity and more than 50 other popular internet entertainment providers.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
