Applications
KIT Digital unveils new version of VOD store solution
MUMBAI: KIT digital, a leading video management software and services company, has introduced the latest version of its video-on-demand (VOD) store solution which will allow content owners and service providers to establish a fully managed and monetised VOD capability.
The new release provides a number of enhancements including a new editorial and media workflow interface, which allows multiple endpoints to be served by a single editorial process.
“The VOD store sits on top of our flexible Cosmos video management platform to create a seamless ingest, publishing and delivery system. Combined with the skill and expertise of our systems integration and managed services teams, we can help our customers get innovative products to market rapidly,” said KIT Digital Chief Technology Officer Mark Christie.
The core of KIT digital‘s VOD Store solution is the Cosmos video management platform, a scalable, broadcast-grade video content management system for multi-screen delivery solutions. With the VOD Store solution, companies can centrally manage video assets for delivery to PC, connected TVs, set-top boxes, game consoles, tablets and smartphones.
Cosmos supports a range of revenue generation models including advertising, pay-per-view and subscription, all underpinned by flexible packaging and pricing tools that give content owners full control of merchandising. The VOD Store solution can be integrated with a wide variety of leading digital rights management (DRM) providers through Cosmos Guard, the platform‘s DRM abstraction layer. Cosmos Guard gives access to a comprehensive set of content protection options across a wide range of devices.
Alongside Cosmos‘ improved editorial user interface, the new VOD Store solution also includes support for multi-channel authoring and publishing, allowing editorial and business users to target content to different devices and geographies. It also includes full multi-lingual support including RTL languages and in-context editing allowing editorial staff to quickly modify promotions and other aspects of the user experience.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
