MAM
Yang bags Tradus.com creative biz
MUMBAI: E-commerce portal Tradus.com has handed its creative duties to Yang Communications following a multi agency pitch.
The media spend on Tradus is estimated to be in the range of Rs 100 million.
Yang managing partner Sanjay Sharma said, “In the current environment of slowdown, e-commerce has been an exception. The barriers of shopping on the net are coming down and Indian consumers have started enjoying this experience and the price benefit that comes along. Tradus.com has been an early mover in this space and now the challenge is to create an engaging brand out of an existing business.”
Yang managing partner Anil Verma said, “Online shopping is already becoming crowded and TV seems to be the playground. The creative opportunity is huge as most portals have not yet become well formed in the consumer’s mind. You will soon see a very engaging campaign on Tradus.”
Tradus managing director Krishna Motukuri said, “We are really excited about partnering with Yang to tell our story. Our virtual doors have been open for over two years and we have over 1000 reputed sellers on Tradus.com selling everything from clothes and mobile phones to toys and even plants. With this mass-media campaign, we are looking forward to making a big splash and raising awareness about the wholesale prices customers can find on Tradus.com.”
Tradus is a marketplace, where buyers and sellers mutually conduct transactions and offers a convenient shopping experience where one can buy a wide variety of products across 50 different categories ranging from the gadgets to hand-crafted jewelry. Since there are no retailers involved, the goods are available at wholesale prices.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
