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BBC Entertainment launches on Malaysia’s Hypp TV platform
MUMBAI: BBC Worldwide Channels has launched BBC Entertainment in Malaysia on Telekom Malaysia‘s IPTV platform, Hypp TV. The channel joins BBC Knowledge, BBC Lifestyle and CBeebies, which have been on the platform since the introduction of Hypp TV in 2009.
Telekom Malaysia Berhad (TM) is Malaysia‘s leading integrated information and communications group, offering a comprehensive range of communication services and solutions in broadband, data and fixed-line.
“We are excited that four of our branded channels encapsulating the quality, breadth and depth of our programming, are now available to TM Net‘s Hypp TV subscribers,” said BBC Worldwide Channels Asia GM and SVP Mark Whitehead.
“Malaysia is an important market for BBC Worldwide and our latest partnership with TM Net for BBC Entertainment builds on our commitment to bring great quality programming to more viewers in Asia.”
Said TM Consumer EVP Jeremy Kung said, “BBC Worldwide‘s channels enjoy wide acclaim worldwide. We are happy to add BBC Entertainment to our offerings to our viewers. We are confident that BBC Entertainment‘s high quality programming will be welcomed by our viewers.”
BBC Entertainment showcases the very best of comedy, drama and light entertainment from the BBC and other UK production houses. On Hypp TV, the channel is available on channel 161.
In Asia, besides Malaysia, BBC Entertainment is also available in Singapore, Hong Kong, South Korea, Taiwan, Thailand and India.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
