MAM
Pulp Strategy wins NEC India’s biz
MUMBAI: Pulp Strategy, a full service experiential marketing and communications agency, has been appointed as NEC India‘s activation and OOH partner.
Pulp‘s role will essentially comprise creative responsibilities, OOH, activation and events.
The account was won after a multi-agency pitch and will be handled out of agency‘s Delhi office.
Pulp Strategy is now slated to handle OOH campaign as NEC India heralds the Indian Grand Prix 2012, in active collaboration with the Sauber F1 Team. NEC India is the premier partner of Sauber F1 Team.
NEC India national marketing manager Vijayant Khatri said, “We are confident that our partner agency will play a critical role in achieving our marketing goals. Their energy and proactive approach has inspired confidence.”
Pulp Strategy Communications managing director and CEO Ambika Sharma added, “NEC is a great brand, and we are proud to be a part of the NEC Sauber F1 Team campaign. We are a carefully constructed robust team that brings on board a strong and holistic approach to branding and activation. We look forward to partnering with NEC India.”
NEC India is a wholly-owned subsidiary of NEC Asia Pacific (HQ: Singapore) and NEC Corporation (HQ: Japan), and works with its customers to develop solutions and services for a “ubiquitous” networking society. Leveraging on NEC‘s capabilities in integrating IT and networking technologies for a diverse customer base across governments, businesses, individuals and societies worldwide, NEC India customises solutions to construct large-scale, highly reliable, scalable and flexible IT and network systems.
MAM
Kartik Vishwanathan returns to WPP Media as VP – investments
14-year Mindshare veteran takes special assignment role from February 2026.
MUMBAI: Kartik Vishwanathan has made a sharp return on investment rejoining WPP Media, the very organisation that shaped a big chunk of his professional journey. The seasoned media executive has been appointed vice president for investments (Special Assignment) at WPP Media, effective February 2026. He will contribute to both regional and global priorities in this strategic mandate.
With over 14 years and 7 months at Mindshare, Vishwanathan brings deep expertise across investment strategy, strategic initiatives, and integration. His most recent role was Head of Investment Strategy – Mindshare China (Dec 2019–Oct 2023) in Shanghai, following his stint as Head – Strategic Initiatives and Integration – Mindshare India (Jun 2018–Nov 2019). Earlier, he served as Principal Partner at The Exchange in Mumbai (Jan 2016–Jun 2018).
Before Mindshare, he held short-term roles as Process Manager – Pricing Analytics at eClerx and Project Manager at Fractal Analytics in Mumbai.
Vishwanathan holds an Executive Programme in Business Management from Indian Institute of Management Calcutta (May 2007–Apr 2008) and a Post Graduate Certification in Advertising and Public Relations from MICA (2011–2012).
His return to WPP comes at a time when the media investment landscape is evolving rapidly, with brands demanding sharper, more integrated strategies across platforms. For someone who cut his teeth at the agency group years ago, this homecoming feels less like a new chapter and more like picking up a well-worn, high-return playbook.
