MAM
Pulp Strategy wins NEC India’s biz
MUMBAI: Pulp Strategy, a full service experiential marketing and communications agency, has been appointed as NEC India‘s activation and OOH partner.
Pulp‘s role will essentially comprise creative responsibilities, OOH, activation and events.
The account was won after a multi-agency pitch and will be handled out of agency‘s Delhi office.
Pulp Strategy is now slated to handle OOH campaign as NEC India heralds the Indian Grand Prix 2012, in active collaboration with the Sauber F1 Team. NEC India is the premier partner of Sauber F1 Team.
NEC India national marketing manager Vijayant Khatri said, “We are confident that our partner agency will play a critical role in achieving our marketing goals. Their energy and proactive approach has inspired confidence.”
Pulp Strategy Communications managing director and CEO Ambika Sharma added, “NEC is a great brand, and we are proud to be a part of the NEC Sauber F1 Team campaign. We are a carefully constructed robust team that brings on board a strong and holistic approach to branding and activation. We look forward to partnering with NEC India.”
NEC India is a wholly-owned subsidiary of NEC Asia Pacific (HQ: Singapore) and NEC Corporation (HQ: Japan), and works with its customers to develop solutions and services for a “ubiquitous” networking society. Leveraging on NEC‘s capabilities in integrating IT and networking technologies for a diverse customer base across governments, businesses, individuals and societies worldwide, NEC India customises solutions to construct large-scale, highly reliable, scalable and flexible IT and network systems.
MAM
Google appoints Karan Dugal as Head of Quick Commerce, FoodTech and Gaming
Veteran digital leader steps up to drive AI-powered growth in high-velocity consumer sectors at Google.
MUMBAI: Google has served up a fresh leadership move that’s anything but slow Karan Dugal is now officially in the driver’s seat for some of the fastest-moving parts of the digital economy. The tech giant has elevated Karan Dugal to Head of Industry for Quick Commerce, FoodTech and Gaming, a strategic role that puts him at the helm of sectors defined by speed, convenience, and instant gratification. The appointment comes after nearly six years at Google, capping a 15-year career in the digital ecosystem that includes previous roles at InMobi and Meta, where he served as Client Solutions Manager for over three years.
In a LinkedIn post announcing the move, Dugal described it as “a thrilling new challenge” and spotlighted the explosive “instant gratification” economy. He pointed to ultra-fast delivery models in quick commerce, the booming food technology space, and the continued surge in gaming as key areas ripe for transformation.
Dugal emphasised that artificial intelligence will act as a powerful catalyst, accelerating consumer journeys across these ecosystems by enhancing user experiences, streamlining operations, and capturing shifting demand in digital-first categories. He expressed excitement about collaborating with teams in this “high-velocity landscape” and thanked Roma Datta Chobey and Preeti Lobana for their support during the transition.
The timing is spot-on. As platforms and brands pour resources into AI-led solutions, Google is sharpening its focus on consumer-driven verticals where speed and personalisation are winning formulas. From 10-minute grocery deliveries to seamless food ordering and immersive gaming sessions, these sectors are reshaping how Indians live, eat, and play.
With his deep experience in sales, marketing strategy, and digital growth, Dugal brings the perfect blend of insight and execution to help Google and its partners stay ahead in an always-on world. In an industry that never hits pause, his new role promises to keep the momentum firmly on fast-forward.
Whether it’s lightning-quick deliveries or next-level gaming thrills, expect plenty of smart moves ahead after all, when it comes to quick commerce and tech, Google just levelled up its own game.
