MAM
Thought Bubbles expands portfolio with Bubble TV
MUMBAI: Thought Bubbles Advertising has launched its new video content creation arm Bubble TV. The new arm has begun operations with work on Ganeshotsav in the form of a festive promo for Zee Talkies.
To be headed by founder and chief creative Manoj Motiani, the outfit will create videos with message plug-ins woven around fun, humour, ideas, emotions, opinions, spoofs, even social messages.
The agency will be based out of Mumbai and currently has a team of four professional across design, craft and film-making functions.
“Bubble TV is an acknowledgement of the dramatic rise of mobile, web and social networks towards brand awareness, consideration, purchases, and loyalty. With the kind of reach, innovation, experimentation, and cultural influence, they are no longer are a support medium, they are THE medium. Again this calls for new fresh content for consumer engagement and talking to them in a way they like to be spoken to,” said Motiani who has worked with agencies like Euro RSCG (now Havas Worldwide), O&M and iB&W.
The central idea is to have brands use entertaining ways of on-screen consumer engagement on smart phones, tablets, social networks and other digital media.
Bubble TV is an open format idea which will develop as it goes along. The focus will be on providing interesting content to electronic channels / networks.
“We may also launch our own digital TV soon, or create brand messaging which is free from the rigidity of brand manuals to be more democratic with colloquial ways of brand connect,” adds Motiani.
Started in 2009, Thought Bubbles has worked for several clients like Donear Suitings, RR Kabel wires, Gadgetsguru.com, Franklin Templeton, Hex City builders, RIOT clothing, Indian Health Organisation, Jawed Habib Salon Singapore.
MAM
Coca-Cola appoints Tapaswee Chandele as Global Chief People Officer
Succeeds Lisa Chang from May 1, reports to CEO Henrique Braun
MUMBAI- When leadership refreshes, culture often follows and The Coca-Cola Company is pouring a new mix into its global people strategy. The company has appointed Tapaswee Chandele as its Global Chief People Officer, marking a key transition in its human resources leadership as long-time executive Lisa Chang steps down after seven years in the role.
The appointment, effective May 1, positions Chandele at the helm of Coca-Cola’s global people agenda at a time when multinational organisations are rethinking talent, culture and leadership pipelines in an increasingly hybrid and competitive workforce landscape.
In her new role, she will report to chief executive officer Henrique Braun, signalling the strategic importance of HR within the company’s top leadership structure.
Chandele brings over two decades of institutional knowledge to the role. She currently serves as senior vice president and executive assistant to president and chief financial officer John Murphy, a position she has held since May 2025, placing her at the centre of the company’s financial and operational decision-making. Prior to this, she spent six years, from 2019 to 2025, as senior vice president of global talent, development and HR system partnerships, where she led Coca-Cola’s worldwide talent strategy and worked closely within Chang’s leadership team.
Her journey with Coca-Cola began in 2001 in India, and over the years she has built a cross-market perspective through roles spanning human resources and talent development. Her international assignments across Turkiye and South Africa, followed by a relocation to the United States in 2017, reflect a career shaped by both geographic and functional diversity, an increasingly critical trait for global leadership roles.
The transition also marks the end of Lisa Chang’s seven-year tenure, during which she played a central role in shaping Coca-Cola’s global people practices through a period defined by organisational transformation and evolving workforce expectations.
Chandele’s elevation comes at a time when HR is no longer a back-office function but a strategic driver of growth, culture and resilience. As Coca-Cola looks ahead, the focus will likely be on aligning talent strategy with business agility ensuring that the people behind the brand remain as globally adaptive as the product itself.
