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Siti Cable signs up rev share pact with 55% of its LCOs
NEW DELHI: Siti Cable Network Limited (formerly known as Wire and Wireless (India) Limited (WWIL)) Friday claimed to have executed Digital Addressable System (DAS) Interconnect agreement with about 55 per cent of its local cable operators (LCO) as part of its commitment for timely implementation of digitisation in top metros across India.
Following the Siti Cable initiative to offer carriage revenue share with LCOs, the latter were enthusiastic with the revenue sharing arrangement and this led to this positive contribution and support to the company, a statement said. This Interconnect arrangement will allow cable operators to provide the encrypted TV channels signals to the subscriber.
The progress in execution of LCO Interconnect agreement is slowing down as other MSOs are not pushing for agreement execution on the ground. Siti Cable is the only MSO to execute these many agreements.
With less than one month to go for first phase of digitisation of cable TV networks in metros, the company is actively engaging the LCOs for smooth migration to digital regime. The company has provided “Own Your Customer ” Management system which is designed for LCOs to handle subscriber related transaction on their own includes activation, deactivation, up gradation , down gradation, billing , payment, account statement, packaging, complaints etc.
The objective behind developing such Subscriber management system is to empower the cable operator. It will help cable operators to provide better and prompt services to his subscribers on digital platform. The SMS system can be accessed by cable operators on Mobile Phone, Tablets and PC/ Laptop.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
