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Wipro launches prepaid broadband solution in US
MUMBAI: Wipro Technologies, the global information technology, consulting and outsourcing business of Wipro, has launched Wipro Accelerate, a prepaid broadband solution that enables cable system operators to reduce or eliminate cost and credit obstacles, and expand broadband services to unserved or underserved markets in the United States.
An end-to-end service, Wipro Accelerate will enable operators to deploy prepaid packages without incurring heavy capital and operational expenses towards new billing or product-support platform development, and facilitate a positive return on investment for cable operators, even at low price points, Wipro said.
Wipro Accelerate seamlessly allows the cost-effective launch of prepaid packages that can increase market penetration and address regulatory issues, including the Federal Communications Commission‘s “Connect to Compete” program.
Using the cloud-based hosted solution, operators can offer products that are specifically designed to meet the needs of prepaid subscribers, and also avoid cannibalising existing broadband deployment.
“The new challenge for the cable industry has been to drive penetration to the 30 per cent of households that are yet to adopt broadband,” said Wipro‘s Global Media and Telecommunications Strategic Business Unit Stephen Snyder Global Head Business Innovation.
“Wipro Accelerate uses industry-leading expertise, field-proven solutions along with a competitive pricing model to enable operators to expand the addressable market.”
“At a time when broadband is seeing migration to usage-based models, prepaid packages offer the industry new opportunities to study customer behavior and attitudes, and create packages that are aligned to specific needs,” said Snyder.
“In addition to opening up new market segments, we believe Wipro Accelerate can provide a unique platform for experimentation regarding broadband pricing and packaging, as well as a vehicle for educating subscribers regarding the cost-per-Megabyte of broadband service.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
