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Discovery Kids expands reach with Tata Sky deal
MUMBAI: Discovery Kids, the new 24-hour kids channel, has expanded its direct-to-home (DTH) reach following an agreement with Tata Sky with immediate effect.
The kid‘s channel, which is part of One Alliance bouquet, is already available on DTH services like Dish TV and Videocon d2h. Discovery Kids is available on channel no. 617 on Tata Sky.
Discovery Kids covers a variety of programming ranging from iconic global content to multiple India-themed series. Its programming formats include highest-quality animation and engaging live action series under multiple genres such as adventure, mythology, nature, history and science.
The channels programming slate features fun, enriching and entertaining programmes such as Papyrus, Sally Bollywood, Howzatt, The Legend of Enyo and Wild Kratts.
Discovery Networks Asia-Pacific SVP and GM – South Asia Rahul Johri said, “Discovery Kids has ushered in a new wave in kids‘ entertainment in India – one which will have kids engaged and their parents satisfied. The encouraging response has reiterated our commitment to offer enhanced value to the viewers, affiliates and advertisers alike.”
Tata Sky Chief Content and Business Development Officer Nicola Bamford added, “We are happy to partner with MSMD and enlarge the Discovery portfolio brand in India with its latest addition. Both brands deliver on the brand promise to provide a broad range of quality programming across every genre keeping in mind every member of the family. With the launch of Discovery Kids, we have further strengthened the learning based entertainment push amongst our younger audiences. We are certain the informative and entertainment quotient provided by Discovery Kids would be a perfect blend to keep children entertained in the comfort of their homes.”
MSM Discovery President Rajesh Kaul said, “Discovery Kids is present on most of MSOs and DTH platforms since the time of the launch of the channel. Inclusion of Discovery Kids on Tata Sky is a perfect fit as both the brands carry the common trait of high quality content offerings to their end consumers. The channel adds further variety to the multifaceted bouquet of Tata Sky.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
