MAM
Zynga partners with Komli Media
Mumbai: Komli Media, a digital media technology platform, has partnered with provider of social game services Zynga.
This partnership gives Komli exclusive rights to sell web display ad and video inventories on all games across the Zynga platform in Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam.
According to Zynga, Social Media is the one of the greatest touch point for marketers to reach out to their target audience. Social gaming has gained popularity in the recent times due to its ability to foster a spirit of competitiveness, fun and interaction, and Zynga brings to the table some of the most sought after games.
Komli Media CEO Prashant Mehta said, “Zynga is the brand name that comes to your mind when you think of Social Gaming. With millions of monthly active users playing games with Zynga, a whole new category has been created. Zynga and Komli will now allow brands all over Asia to connect and engage with their community in a unique manner.”
Zynga head of sales and distribution Adam Sussman said, “Komli Media has a strong sales presence across Asia Pacific, and is known for their solid relationships with marketing influencers. We are happy to partner exclusively with Komli Media, to present our offerings to marketers across the regions.”
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
