MAM
American Tourister unveils its latest ‘Inseparable TVC
Mumbai: Luggage brand American Tourister has launched a new television campaign to promote its new offer of tourist bags.
Conceived by Contract Advertising, the new ‘Inseparable ad campaign highlights the identity of American Tourister through its new collection that is high on “quality” and “style”.
It also has a ‘Jodi Offer (couple offer) which gives customers discount when buying a pair of American Tourister bags.
The ‘Inseparable TVC is positioned with the onset of the wedding season and accompanying gifting opportunities at a time when people are planning their honeymoons and other vacations.
The campaign is set in the city of Varanasi. The TVC captures the emotions of a foreign tourist who is separated from her partner amidst the crowd. With an American Tourister in hand, she embarks upon a hunt for her partner with the help of the people of Varanasi, who guide her by recognising her luggage.
Contract Advertising chairman and chief creative director Ravi Deshpande said, “The latest television commercial, crafted around the unique offering of matched strolleys for couples, attempts to up the creative ante at different levels. It dials up the international quotient by showing the exotic side of Benaras, and brings in romance, with the idea of Inseparability.”
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
