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Meta’s ‘Link History’: Decoding privacy dilemma

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Mumbai: In a move that has sparked conversations about digital privacy and user tracking, Meta, the parent company of social media giants Facebook and Instagram, has introduced a new feature called ‘Link History.’

Meta’s ‘Link History’ is a feature designed to provide users with a comprehensive record of the websites they visit through Facebook and Instagram. This means that every link clicked while using these platforms will be logged and stored in a personal archive accessible to the user. The intention behind this feature, as Meta claims, is to allow users to revisit and manage the content they engage with on a daily basis more easily.

This feature, while aiming to enhance user experience, also raises concerns about the extent to which our online activities are monitored and recorded. While Meta emphasises the user-centric benefits of ‘Link History,’ critics argue that it raises red flags concerning privacy. The concern primarily revolves around the vast amount of personal data that Meta already possesses about its users and how this new feature might contribute to a more extensive and detailed user profile.

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In this article, we reached out to some experts who delved into the details of Meta’s ‘Link History’ and explored the implications it holds for user privacy.

Edited excerpts

Content creator Akshat Tongia

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While the concept of increased accessibility seems promising, there’s a level of uncertainty surrounding how Meta intends to leverage our data for understanding our online behaviours.

What stands out is the somewhat intricate process of turning off this feature, suggesting a preference for users to keep it enabled. Additionally, many users may not be aware of these settings, contributing to heightened privacy concerns.

From a content creator’s perspective, where my digital presence is integral to my work, I appreciate tools that enhance efficiency. However, the ambiguity surrounding the use of this data prompts a thoughtful consideration of striking the right balance between convenience and privacy.

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Newton Consulting India & Newton PR COO Smita Khanna

Meta’s ‘Link History’ isn’t convenient, it’s an off-site surveillance dragnet. This granular record of our non-Facebook journeys raises not just ethical alarms, but blatant hypocrisy for a company notorious for data stumbles. We deserve an online world where our clicks don’t morph into targeted nightmares. Meta needs to ditch the Big Brother act and grant users control over their digital footprints.

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iWorld

Amar Vishwas streams now on Amazon MX Player

Ravi Behl plays sharp lawyer Digambar Dixit in new courtroom drama opposite Rajeev Khandelwal, series launched 11 February 2026.

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MUMBAI: Courtroom battles just got a verdict that’s hard to appeal Amazon MX Player’s latest drop, Amar Vishwas, is serving up drama so intense it could make even the gavel nervous. The free, ad-supported streamer rolled out the 10-episode Hindi crime-thriller on 11 February 2026, headlined by Rajeev Khandelwal as the titular Amar Vishwas, a brilliant, eccentric Mumbai lawyer fighting for the underdog while chasing buried truths in a high-profile murder case. Think media frenzy, corporate power plays, and a young woman wrongly accused, all wrapped in layers of deception where justice hangs by a very thin thread.

Ravi Behl steps into the ring as Digambar Dixit (DD), the no-nonsense opposing counsel with swag, attitude, and a razor-sharp edge. “What really attracted me to the series was the character of Digambar Dixit,” Behl shared. “He’s sharp, unapologetic, and carries a certain presence. But the constant conflict between DD and Amar Vishwas, their face-offs are layered, intense, and deeply engaging.”

He also opened up about the genre’s unique demands, “Courtroom dramas rely heavily on dialogue and restraint. It’s about understanding when to hold back and when to let go. There’s a certain decorum, and within that, the battle unfolds. It’s hard work, but it’s good hard work, the demanding, exciting kind.”

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Created and produced by Arjun Singgh Baran and Kartik D Nishandar under GSEAMS, with direction by Shashant Shah, the ensemble packs punch with Aamir Ali and Barkha Bisht in key roles. The plot dives into a brutal film producer’s murder that the press dubs open-and-shut, forcing lawyers to navigate perception, power, and hidden agendas.

Available exclusively (and for free) on Amazon MX Player via the app, Amazon shopping app, Prime Video, Fire TV, and connected TVs, Amar Vishwas blends investigative suspense with moral grey zones perfect for anyone who likes their thrillers served with a side of ethical tension. Whether you’re a legal-eagle fan or just craving something binge-worthy, this one’s arguing its case pretty convincingly.

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