MAM
HolidayIQ.com ropes in Orchard as creative partner
MUMBAI: Leo Burnett‘s agency Orchard Advertising has been awarded the creative mandate for holiday information portal HolidayIQ.com.
The agency will be in charge of the ATL and BTL activities for the brand.
Orchard VP and head of office Anish Daryani said, “HolidayIQ.com is a phenomenal business idea, where the power of user-generated reviews is leveraged to make holiday planning easier for the Indian traveller. This involves a massive change in human behaviour, where people need to overcome the inertia that keeps them from sharing their reviews in a public forum. This is a fantastic opportunity for us to use our proprietary HumanKind model to influence consumer behaviour, giving HolidayIQ.com a larger purpose – that of harnessing the power of user reviews to create a smarter Indian traveller.”
Orchard recently kicked off the first campaign – Goa to the Power of HolidayIQ -an anthem for the holidayer in Goa – called “hiq!it”, composed and sung by Remo Fernandes and co-written by Thomas Xavier. Additionally, there is an activation exercise through a specially designed tablet device called the “hiq!PAD”, where hoteliers can get their guests to digitally collect reviews and take it live in real time. An activation team has also been stationed across popular tourist destinations in Goa, collecting reviews through the “hiq!PAD”.
Orchard NCD and chairman Thomas Xavier said, “We want to unleash the power of guest reviews for HolidayIQ. We‘ve devised the term ‘hiq!‘ which isn‘t a mere abbreviation of HolidayIQ, but stands for ‘Holiday Inspired Quote‘. Going forward, we intend to make ‘hiq!‘ part of common parlance which means ‘a review‘. From a HumanKind perspective, a ‘hiq!‘ is a gift from one traveler to another.”
HolidayIQ.com founder and CEO Hari Nair said, “Orchard was able to envisage our brand in a larger-than-life manner, and their team has displayed tremendous passion and interest towards our cause. We feel we‘ve found the right partner in Orchard and look forward to a long and fruitful partnership.”
MAM
Doms shines at Anime India Kolkata 2026 with live art zone
Stationery giant draws crowds with custom calligraphy studio on 14-15 February at Biswa Bangla Mela Prangan.
MUMBAI: Doms just proved that the pen really is mightier than the sword especially when it’s turning anime fans into walking masterpieces. The stationery and art materials leader turned heads at Anime India Kolkata 2026, held on 14 and 15 February at Biswa Bangla Mela Prangan, by ditching the usual booth for a full-on experiential playground. Amid a whirlwind of cosplay, fandom fever, and artistic vibes, the Doms zone became a magnet for creators, enthusiasts, and families who treat creativity like a core part of who they are.
Visitors dove hands-first into the brand’s latest launches across art supplies and writing instruments, testing how these tools could fuel their wildest ideas. The real show-stealer? A live personalisation studio where a pro artist whipped up custom calligraphy pieces and illustrated name cards using Doms products drawing steady crowds and turning product demos into genuine, shareable moments.
The setup didn’t just flaunt gear, it showed how the right tools can turn self-expression from a vague spark into something you can hold, frame, or post. For Doms, the two-day stint delivered a front-row seat to the mash-up of youth culture, art, and fandom highlighting why experiential, community-driven activations are rewriting the rules for the stationery category.
Doms Industries Limited managing director Santosh Raveshia summed it up, “Our participation at Anime India Kolkata reflects our continued focus on engaging meaningfully with emerging creative ecosystems. The energy and originality we witnessed at the event underscore how creativity today is deeply personal and community driven… Initiatives like our live personalization studio allow us to demonstrate the versatility and quality of our products while building authentic connections with young creators and families alike.”
As 2026 rolls on, Doms is betting big on these immersive touchpoints to keep inspiring the next wave of doodlers, dreamers, and die-hard fans proving that sometimes the best way to stand out is to let everyone else colour outside the lines.
