MAM
Water Brand Consulting’s last 3 wins amount to Rs 100 mn
Mumbai: Water Brand Consulting has won three accounts amounting to Rs 100 million. The latest catch is ‘The Artist‘, an artifact brand for which it will handle the creative, media and digital duties.
‘The Artist‘ following a multi-agency pitch.
The other two wins over the last three months include Update Advertising (a cable advertising solution provider) and Foam Home (mattress).
The three businesses collectively amount to Rs 100 million, an agency official said.
Water Brand Consulting handles clients such as Future Generali, Aegon Religare, Marshalls Wallpapers, Tata AIG and Bliss GVS Pharma.
Update Advertising Water Brand Consulting director Vandana Sethi said, “Artifact is an interesting category to work on. Just like the creative nature of the business, it requires creative thinking on the part of the communications partner as well to be able to handle such a brand.”
The Artist CEO Karuna Samtani said, “We at ‘The Artist‘ have a vision for the company and the ad agency had to be in sync with this vision in order to produce the desired results. After series of meetings and internal reviews, Water Brand Consulting was found closest in identifying and understanding our needs and vision and how we would like to place ourselves”.
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
