MAM
Sanjay Kacker quits DDB Mudra’s Celsius
MUMBAI: Sanjay Kacker has quit DDB Mudra as senior vice president of the agency‘s experiential marketing division Celsius after a stint of two years.
Kacker told Indiantelevision.com that he will be joining a new agency on 2 January which is launching operations in India. However, he didn‘t disclose the name of the agency but said that his role will be to set up the agency in India in the space of experiential marketing and retail.
Kicker has worked with brands like Oriflame, Maruti Suzuki, Ultra Motors, Hero Honda, Panasonic and LG Electronics.
He has over 18 years of experience in the industry. Prior to joining Celsius he had also worked with Percept, Concept Communications and Pressman Advertising.
He was responsible for the creation of ‘Brand and Consumer Promotion‘ for LG and X Box 360 during the ICC World Cup 2003 and 2007.
For the record, Celsius offers integrated event solutions and provides clients with services such as designing branded experiences and creating thematic programmes.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
