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Digitisation: Hathway needs Rs 3 bn in 2nd phase; no plans to dilute equity
MUMBAI: Hathway Cable & Datacom plans to invest Rs 3 billion for the second phase of digitisation as it details a requirement of around 3.5 million set-top boxes (STBs) to place in consumer homes across the cities where its cable TV service is available.
Hathway will not need to raise equity financing and will fund the second phase through a mix of debt and vendor financing.
“We are under no pressure to raise equity financing and have adequate headroom for getting additional debt. We also have vendor financing facilities. Of the total investments that we make, 70 per cent will be through vendor financing,” Hathway Cable & Datacom managing director and CEO K Jayaraman tells Indiantelevision.com.
Hathway’s net debt stands at Rs 4.60 billion, including Rs 1 billion of vendor credit.
The multi-system operator (MSO) has already seeded 1.5 million STBs in the 22 cities that fall under the next round of digitisation. The government has mandated 31 March 2013 as the deadline for digitisation in 38 cities, but industry experts feel an extension would be granted for a limited period.
“Our preliminary estimate is that we would have a demand for five million STBs. We have already deployed 1.5 million boxes,” says Jayaraman.
Hathway expects to deploy 2.5 million STBS in the first phase of digitisation where it operates in three of the four metros. While in Mumbai and Delhi it operates directly, in Kolkata it has a presence through its joint venture company Gujarat Telelinks Pvt Ltd (GTPL). GTPL, in which Hathway has 50 per cent stake, acquired majority stake in Kolkata Cable and Broadband Pariseva.
“We have already seeded 1.7 million STBs in the three metros. We have set an internal target of 2-2.5 million boxes as we see a rising demand,” elaborates Jayaraman.
Hathway spent Rs 1.20 billon on capital expenditure in the first half of this fiscal. For the three-month period ended 30 September, Hathway narrowed its net loss to Rs 17.84 million against Rs 158.71 in the trailing quarter. Revenue fell three per cent to 1.32 billion from Rs 1.36 billion in the first quarter.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
