Applications
nexGTv launches English music channel ‘nexGTv Music’
MUMBAI: Mobile TV service provider nexGTv has unveiled its new English music channel called nexGTv Music. The channel has a library of over 300 English songs at the time of launch and is looking at expanding it in the future.
The launch of the channel is a step towards bringing good content on nexGTv platform and is driven by consumer demand for English music channel. Along with over 100 live channels, 100 short movies and 1000 full length movies this will further enhance six million users‘ experience.
DigiVive director G D Singh said "We are very enthusiastic with this launch and this is for the first time that a mobile TV has launched it‘s own channel. Our constant endeavour is to offer an enhanced user experience to nexGTv users and this launch is part of it."
nexGTv offers the Adaptive Streaming technology which enables users to enjoy viewing uninterrupted music video and non-stop playing of the song regardless of the network bandwidth they are using.
nexGTv offers features like replay TV, best-in-class user interface and 24×7 customer care support call centre. It also offers channels ranging from national to regional in the category of entertainment, movies, news, and much more. It has content from channels like the Sony bouquet, Star bouquet, Aaj Tak, Asianet and Raj Channels. One of its unique features is adaptive streaming which enables seamless live streaming even on 2G network.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
