MAM
Yes Mart awards creative biz to Push Integrated Communications
MUMBAI: Hyderabad-based electronics and white goods giant Yes Mart has handed over its creative duties to Push Integrated Communications.
The agency will also handle the communication strategy of the brand.
The communication budget allotted for the brand is around Rs 50 million.
Push Integrated Communications MD & CEO V.A. Shrikumar said, “Yes Mart is poised to change the retail landscape of Hyderabad in the Electronics, Mobile & White goods segment. Their focus on detail and customer orientation is infectious. We are elated at their decision to partner Push Integrated Communications to architect their communication language and creative expression. Yes Mart is not just an account win for Push, but a long standing partnership for good”.
“The design expertise of Push Integrated is fueled by consumer insights and sound strategic knowledge. Their team is focused and their creatives are refreshing. Yesmart is happy to team up with Push to meet our leadership goals”, Ramakrishna Teletronics MD Ravi Kumar Vemula said.
For the record, this is the third major win for Push in Hyderabad, after acquiring the creative duties for 6 Mall and Centro Footwear.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
