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AsiaSat signs long-term contract with EBU
MUMBAI: Asia Satellite Telecommunications, Asia‘s leading satellite operator, has signed long-term contract renewals with European Broadcasting Union (EBU), the world‘s leading alliance of public service media organizations, for two C-band transponders on AsiaSat 5.
Furthermore, a new contract was signed to secure additional AsiaSat 5 capacity to support EBU‘s substantial growth of media content delivery services in the Asia-Pacific region.
These contracts confirm and further extend the existing long-standing relationship between the two companies, which began in 1999.
AsiaSat 5 is now an integral part of the EBU‘s global content delivery network which distributes entertainment, culture and music content, and live sports and news events such as the Olympics, World Cup, and the Uefa Champions League from Europe and across Asia.
The EBU will continue to use AsiaSat 5 to serve its members and media organizations with top quality broadcast services, while the capacity expansion is set to boost its ability to meet the growing demand for content distribution in the Asia region.
EBU Network Director Graham Warren said, "Our relationship with AsiaSat has been a long and fruitful one, and we are pleased to further strengthen this valued partnership through these renewed and new contracts. AsiaSat has been and remains a steadfast partner for EBU. We look forward to continuing to work with AsiaSat to provide professional and high-quality services to the media community in a reliable and cost-effective way."
"We are proud to have established an enduring relationship with EBU which is built on the proven performance and reliability of our satellite products and services. We are pleased to see that our successful collaboration will continue for many years to come. We thank the EBU for their trust and the opportunity to continue providing the service quality and flexibility needed to meet their expansion objectives," said AsiaSat President and CEO William Wade.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
